Smart Pricing

The saying in real estate used to be, "Location, location, location!" While location will always be very important, today’s market demands competitive pricing. Determining the best asking price can be one of the most challenging aspects of selling a home. It is also one of the most important! If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market, you will ultimately sell for a price is not the optimum value for your home. It’s a balancing act. The goal is to price your home at a price that will create immediate excitement and desire from home buyers, while not leaving any of your hard earned equity on the table.

Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from real estate agents and buyers in the first 30 days. Improper pricing at the initial listing misses out on this peak interest period and may result in your home languishing on the market. This may lead to a below market value sale price, or even worse, no sale at all! Your home has the highest chance for a successful sale when it is new on the market and priced reasonable using intelligent pricing strategies. Working together, we will determine a price and marketing plan which exposes your home to the greatest percentage of qualified buyers.

If you would like up-to-date information on recent sales in your neighborhood and the real story on what is happening in the Atlanta real estate market, send me an email or give me a call. Even if you are just curious about a specific neighborhood, I would be happy to help!